Mastermind Toys: bringing lapsed customers back to stores with direct mail

Retail winback direct mail, run by BirdseyePost, the direct mail platform I co-founded and operate.

The challenge

Mastermind Toys wanted lapsed customers near its stores to come back in person.

What we did

BirdseyePost built a personalized postcard for each recipient with a map to their nearest store, and took the campaign from creative to mailed in three days.

The outcome

Customers had the postcard in hand within a week.

“Their solution is certainly ‘cheaper than a click,’ and we were very happy with our response rate.”Dave Worth, VP of Sales Planning, Mastermind Toys

Read the full case study on birdseyepost.com

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