Caitlyn Minimalist: store launch and automated retention mail

Retail launch and retention direct mail, run by BirdseyePost, the direct mail platform I co-founded and operate.

The challenge

Caitlyn Minimalist needed to put its new Fashion Island store in Newport Beach on the map and keep online customers coming back.

What we did

BirdseyePost sent postcards with maps to the new store, plus automated mailers triggered at anniversaries, after purchases and for winback. All of it was designed in-house.

The outcome

The program covers both the new store launch and automated retention mailers.

“Adam and his team are proactive, strategic, and deeply invested in our success…”Kate, Founder, Caitlyn Minimalist

Read the full case study on birdseyepost.com

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