Airwallex: a direct mail campaign for B2B prospects in Canada

B2B account-based direct mail, run by BirdseyePost, the direct mail platform I co-founded and operate.

The challenge

Airwallex was expanding into Canada and needed to reach high-value B2B prospects already in its sales pipeline.

What we did

BirdseyePost ran the whole campaign, from creative to execution. We A/B tested a 6x9 postcard against an 8.5x11 letter in an envelope. Every postcard carried a unique QR code tied to the recipient.

The outcome

Every QR scan told Airwallex's sales team which prospects to follow up with first.

“Their team was highly responsive and solution-oriented, working closely with us to tailor the experience to our needs.”Joyce Zheng, Field & Partner Marketing, North America, Airwallex

Read the full case study on birdseyepost.com

More client stories